Webinars, podcasts and livestreams are currently on everyone’s lips. And for good reason!
As an entertaining way of imparting knowledge, the formats offer high added-value for patients, they are low-threshold in terms of their design and fit ideally into the digital everyday life of patients. Companies also benefit from webinars, podcasts and livestreams: These formats enable a very modern form of patient loyalty, your brand is positioned particularly close to the customer and your expert status is strengthened.
With this content marketing strategy, it is possible to assign access data to an exclusively defined patient group, in order to comply with the relevant regulations depending on the topic. Livestreams can be prepared and accompanied editorially, thereby ensuring that internal approval processes can also be adhered to. Furthermore, important insights can be generated through direct dialogue via the use of chat or surveys.
In order for companies to benefit from these advantages, the formats must be of a high quality. The content must be entertaining, easy-to-understand, short and crisp. We know that this can be particularly challenging when concerning medical and health issues, as some patients may feel excluded as a result of the excessive use of technical terms and detailed presentations. For this reason, we attach great importance to adopting an empathic approach and communicating on an even footing. Whether it involves expressive graphics, captivating images or creative wording – we create formats that inspire your target group and are certain to be memorable.
- Target group analysis and strategy consulting
- Individual concepts and content creation
- Production of the webinars and webcasts
- Implementation of the technical requirements
- PVG screening
- Performance measurement