Keep your target group up-to-date with the latest information and content and, where necessary, convey those messages that are important to you, even at short notice. Newsletters are an ideal way to strengthen customer loyalty and address your patients both quickly and effectively.
The art of newsletter marketing hinges, first of all, on ensuring that the mail piques the interest of your target group. Our experience shows that this requires a deep understanding of the customer’s needs and a feel for the right wording.
The second challenge is to hold the reader’s attention: For this, you need special and captivating content. Medical content should be prepared using laymen’s terms and in an easily comprehensible way, so that patients can benefit from reading it. For this reason, we attach great importance to target group-centric content creation and the use of an empathic approach.
A good newsletter is rounded off by an appealing design that is coordinated with your other communication activities and which will inspire your customers.
- Analysis and strategy development
- Individual, CI-compliant design
- Template development
- Content creation and editing
- Measuring the success of your newsletter